An offer makes a claim.
Evidence answers a question.
These are illustrative phrases, not promises about a treatment. Use the questions to understand the kind of record a claim needs.
Four example phrases. Open the question that belongs beside each one.
“Familiar ingredients.”
A familiar name identifies part of the product. It does not identify every preparation containing it.
Is the supporting evidence for this exact finished medicine, or for a different product that contains one of its ingredients?
Look for the formulation, route and actual product studied. A mechanism explanation and a trial of the proposed preparation answer different questions.
“Fast acting. Long lasting.”
A timing headline needs an outcome, a starting point and a product attached to it.
What was measured, when did the measurement begin, and was this the same preparation?
An ingredient description, an illustrative curve and a measured patient outcome are different records. Read the qualification beside the headline before comparing numbers.
“From a monthly price.”
A starting amount does not identify the complete quantity, bill or renewal arrangement.
What is supplied, what is charged now, and what would authorize another charge?
Separate the advertised package from the payment schedule and any opt-in renewal. None of those details determines an individual prescription or how often someone should use it.
“It worked for me.”
A personal account can describe an experience without predicting another person's outcome.
Is this an account of service, an individual treatment result, or evidence about typical outcomes?
Consider who selected the account, any relevant relationship and what was actually observed. A story does not establish comparative safety or suitability for a reader.